Credit unions have earned the number one spot for the best customer experience in Ireland for the fifth consecutive year. The news was announced at the official CX Awards ceremony on October 8th 2019. The achievement is a world first, with no other organisation across the globe claiming the top spot for five years running.
The annual survey, carried out by Amárach Research for CXi, asks 2,500 Irish consumers to rate their customer experiences of 160 brands across ten sectors. Credit unions again emerged as the overall winners, being rated highly for integrity, empathy and for the commitment of their staff.
Not only did credit unions come first overall, but they were also rated first by consumers for value and loyalty. Credit unions were also the only financial services organisation to make it into the top 10.
This prestigious award is testimony to the efforts, dedication and commitment of everyone involved in the credit union, from staff to volunteers, to putting people first. Credit unions in every community ensure they always put their members at the heart of everything they do. Credit unions genuinely care, and when you care about someone, that’s what they remember. This is ultimately why credit unions are for the fifth consecutive year being named as national CX Champions.”